Top 10 Common Mistakes is SEO
In terms of content making, the success
of a website depends on optimizing it. The more accurately an online content
marketer is able to handle the SEO issues of his website, the more search
engines will evaluate his website.
With the development of technology, various rules of search engine are constantly being updated and improved. At the same time, everyone is constantly adopting various new strategies to get a place at the top of the search engine.
Webmasters are also adopting a variety
of new strategies to compete for survival in the top list of search results as
a result of modernization of search engines.
As a result of search engine algorithm
updates, many good quality websites are unable to compete and their visitors
are declining. As a result, many internet marketers are abandoning their online
business.
At this time of competition again many are making some common mistakes due to not understanding SEO well, which is putting their website further behind in the list of search results. Think about in common sense,
What will happen to your blog / website if you do wrong SEO in
this time of competition where even after doing SEO properly you are
struggling? Today we will discuss the kind of mistakes that an article
publisher usually makes.
1. Incorrect keyword selection
Not being able to choose the keyword correctly one of the most common mistakes. In most cases, an article publisher starts writing a post without giving any importance to keyword selection or without doing keyword research.
This way the desired post may not be in a good position in the search engine due to not choosing the right keyword properly despite having good articles inside the post. Before you start writing about the topic you are going to write about, you should check and select the keyword well,
What kind of keywords are being searched more on-line for your desired topic and what kind of keywords are important and so on. In this case, you can choose the right and appropriate keyword, your post will be ranked at the top of all search engines.
2. keyword Stuffing
Most webmasters think that if you can
put a keyword in each sentence while an article, you will get more visitors.
This shows that an article publisher is using keywords in unnecessary places
inside his post.
In this case, due to excessive use of
keyword in a post, the search engine marks the post as spam. This way an
article publisher does not get good results from search engines despite writing
a good post. When you write an article, try to keep the keyword Density between
5% to 6%.
3. Use irrelevant keywords
I have also seen this mistake happen on
many good quality websites. In most cases, an article publisher has written a
very nice post, but the keyword he chose for this post should not have been
another keyword. Even in this case, the post cannot rank well in search
engines.
Because search engines always want Keyword Related Articles. Naturally think that you are writing a post on the topic of ''Android'' but inside the post there is more writing about Windows than about Android.
In this case how do you evaluate the post? Although the
subject is not exactly like my example, in more cases it is close. It is
important to keep in mind that the topic you are writing about should be given
more prominence within the post.
4. Non-Original Content
I always strongly advise everyone to
write good quality unique content on the subject that you have full experience
without copying the content of someone's blog / website. Because the simplest
and main way to get visitors to the blog is good quality unique content. With
the modernization of search engines, all search engines can now easily mark
copied articles.
In this case, no matter how cleverly
you publish other people's content on your blog, the content of your blog will
be easily recognized by search engines. This content will be able to bring VP
to your blog whenever you use new unique content on the blog. Copying content
from other people's blogs and using it on your blog will not be successful in
any way.
5. Make mistakes in Title Tags and Mata Descriptions
These two tags are very important in
search optimization. Because when a search engine searches for something using
a keyword, the search engine first looks for the Title Tag of the post. In this
case, if you get the keyword inside the Title Tag, your post will easily come
up in the search results.
On the other hand, if the keyword is
not found in the Title Tag, then the search engine is looking for the keyword
inside the Mata Descriptions. If the keyword is found in the Mata Descriptions,
then the post results in the search results are more liked to be created.
That's why when I write these two parts, you must write the Title Tags and Meta
Descriptions neatly arranged with the combination of your desired keywords.
No back links
Back Links play a vital role in increasing the value of your blog to search engines. Most Bengali bloggers do not pay any attention to this issue. However, if your blog is linked to a good website / blog, then that website will bring Link juice to your blog.
You don't have to
just post regularly for that. After making a new post, you can link your post
to a good quality blog that is related to your post through various arguments.
It will also actively contribute to increasing traffic to your post.
No internal links
Lack of internal links in blog posts is
another common mistake. If you always avoid this, I would say you are the
biggest fool. Because there is no problem in this matter. Only when you post,
you can link the posts that have some similarities with your new post through
Anchor Text.
This will help the search engine
crawler to crawl your new post quickly and get indexed. Although this will not
be able to bring you visitors directly from the search engine, but will be able
to increase the page view by staying in the search engine or other blog
visitors for a long time by visiting other posts in the blog.
Non-Responsive and Non-Mobile Friendly
Design
Google recently called for the creation
of a Mobile Friendly website. Because people now do a lot of computer work
through mobile. Moreover, Google also announced in April / 2017 that those whose blog is not
Mobile Friendly, their blog / website SEO will have a lot of adverse effects.
If your website is still just a
computer version like in those old days, you can't expect visitors to your blog.
So it would be wise to design your blog Responsive and Mobile Friendly through
good web developer.
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